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what is
“ikep”?
Technological progress invisibly influences people to change their phone more frequently. What I would like to do is persuade people to
buy less, prevent the toxic of e-waste pollute our land.
Insight 01
People lessen their emotional attachment to their used phones, and evolve with the
new models.
Insight 02
People don’t consider the benefit and ease of e-cycling in contemporary society.
Insight 03
Promotional offers influence people to consistently get new phones every one or two years.
Strategy 01
Increase the emotional attachment between phones
and people.
Strategy 02
Provide context to increase the understanding of how e-cycling can be tangibly executed, and the truth cycling process.
Strategy 03
Inform people of the down
sides of constantly getting new phones.
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want
to know more?
Download the PDF file to see what I want to achieve in the following years and know more about my thesis.